Business is about making good sales and is highly competitive. Any extra techniques a sales professional can have could mean the difference between success and bankruptcy. We will talk about how NLP can make a dramatic change to your sales conversions.
We create meaning from our experiences, this is the subject of NLP. If you knew how people encode meaning on their experiences as a sales professional you might be able to ensure that your products are encoded with good meaning. NLP can help you do this. The following are various NLP processes and how they relate to sales.
NLP Rapport in a Sales Enviroment
NLP Rapport is much more than how much someone likes you. In sales it is about how to create responsiveness in your customer. Using pacing and leading, building anticipation loops and covert hypnosis are some of the techniques used to build responsiveness above and beyond standard matching and mirroring.The benefit of a good NLP practitioner course is making systems that are unique for you and you can apply specifically to your context.
Emotions through NLP Training
Being able to turn negative feelings into positive motivations would be an advantage in a sales context. NLP tell us that we can have the choice about how we feel about an event and there are many NLP tools that can help you do this.For instance you could let go of the fear of rejection, desperation to get the next sale, and any lack of confidence. You could replace all this with excitement about meeting the next customer, confidence in yourself, the product and your sales process.
Whilst having these NLP processes would be immensely useful for everyone think about how much more useful they suddenly become when you notice that you can apply the same processes to other people whether your sales team or customers. Having the ability to get people excited, curious or just interested in you, your company and your products would be useful for any sales context.
NLP Processes for Understanding the Customer
People respond to their deepest values, beliefs and identity. NLP is about studying what goes on beneath surface behaviour and what drives people to be excellent or successful at particular things. Using the same techniques you can understand what would make a customer buy one product yet reject another and then match your products to their deepest drivers. If you could attach your product to your customer’s deepest needs how many more sales would you make? A good NLP Practitioner Course could teach you to be able to do this.
Covert Language Patterns in Sales
There is a lot about hypnotic language patterns and covert hypnotic techniques talked about on the internet. If you take away all the hype and false expectations there are some exceptionally good uses for this in a sales context.
Language is just one filter that we have operating on our subjective reality. By understanding how this filter works we can use it to capture and lead the imagination to where you want it to go. By passing objections, changing beliefs or just getting excited about buying the product. Having NLP hypnotic persuasion processes as part of your tool kit will allow you to lead the thoughts of your prospects in a buying direction. For example, you might lead your prospect away from the expense of your product and towards the massive return of investment. You might completely do away with buyer’s remorse through a hypnotic technique such as future pacing or just attaching good feelings to your product. Future pacing is a simple technique where you can get your prospect to imagine themselves with all the benefits that your product or service brings.
Sales, the perfect NLP Application
The issue isn’t how NLP can help sales professionals but it is much more how can any committed sales professional not study NLP. A good NLP practitioner course will give you a significant advantage in any area of your life. In the context of sales dramatic increases in conversions and the quality of sales can be achieved easily. For sales managers the benefits can expand exponentially because they are in a position where they can train their teams in the NLP techniques that they have learned.
———-
Rintu Basu manages The NLP Company, the NLP Training provider of choice for the NLP Scotland community. NLP Hypnotic Persuasion Skills Training is undertaken in Glasgow exclusively by Rintu. He is delivering high quality NLP Training Courses as well as maintaining a restricted NLP coaching practice. More NLP Persuasion Techniques for sales and wider applications can be in The Persuasion Skills Black Book.
